Digital Filmmaker Jacob Rosenberg, Formika Films
Presented by Adobe and JVC

ImageFor filmmakers who want the richness of film without the cost, this presentation will demonstrate how to deliver rich HD projects on a limited budget. Los Angeles-based independent filmmaker and author Jacob Rosenberg will discuss a variety of workflows for projects originating on film, HD or HDV, and will showcase projects including his own film, December Story.

Also on the bill, JVC Professional Products West Coast Mgr, Steve Milley, will be presenting practical tips on using the new JVC HD cameras.

ImageDate and Time: Thursday November 15th  Joins us for networking with your fellow professionals starting at 6:30 PM over light food and refreshments. Presentations begin at 7:15 

Location / Directions: 
The offices of JVC Professional Video Products
5665 Corporate Ave
Cypress, CA 90630

For his film, December Story, Jacob Rosenberg utilized Adobe OpenHD technology in creating an HD-friendly 2K master (DI - for film print and HD distribution). Whether you shoot on film or not, getting acquainted with the potential of High-Definition formats and how to work with them using new cross platform Adobe Production Premium software will help you produce a more cost-efficient and future-proofed project. The discussion will also include a breakdown of the latest HDV formats and cameras and discuss output in DVD, Blu-ray and Flash Video Content 

 Adobe Creative Suite 3 Production Premium offers a myriad of authoring and rich media creation tools. Encore CS3 allows you to create DVD, Blu-ray or Flash Video content. In this session, learn the ins and outs of Encore CS3 and understand how to create a wide variety of authored media from a host of different source formats. From HD Blu-ray disc creation to interactive Flash files for the web, see how to harness your skills with Photoshop and After Effects to increase your productivity with Encore CS3.

Jacob Rosenberg is a filmmaker and published author who continues to push projects through the bleeding edge of technology. Recently, Jacob wrote and directed the short film December Story, which he is currently pushing through a powerful digital intermediate process, utilizing HDCAM SR as his digital negative for Telecine’d Super16 film. Jacob has worked on a myriad of technical High-Definition productions ranging from a direct-to-disk HD music video to the independent feature film, Dust to Glory, which combined nine different formats into one HD master. Jacob’s independent sensibility and vast knowledge of the digital landscape allows him to help filmmakers and production houses find post friendly low cost, high quality workflow solutions for finishing feature films on affordable desktop computers. 

Exit I-405 onto Valley View Street going North. Cross Katella and take the second left onto Corporate Ave. JVC is on the right at a twist in the road. Park toward the middle of the building and come in the small side door.  Knock if it is closed.  (Main entrance will be locked) If no response call Steve Milley at 323-363-7200 

Product Info:

Cost: Members and Students with valid ID pay $5 at the door. Non-members are $15.  Join MCAI in advance online at and make sure you sign on for the LA/OC Chapter and get in free that month.