On Top Of The Trends With MCAI

It's been a year of transitions for many in business here in Southern California, and it appears the trend will continue for the foreseeable future. MCAI-OC/LA has been aggressive in moving forward as well. For instance, last fiscal year...

We redirected our general meeting content away from traditional video, and pushed hard to create compelling content pulled from the moving target of Web 2.0. This year, we're looking at what is being dubbed by some as "Television 3.0." It's the cutting edge of our industry.

Broadcast Television as most of us have known it is dying a slow death. "TV Anytime, Anywhere" is the new mantra. Think of it as Video On Demand on steroids. The line between highly produced and polished 30 and 60-minute TV shows - costing millions to create - and compelling, non-traditional video content being pushed out via the web, LANS, kiosks and mobile devices is blurring rapidly.

So, how do we, as content creators, take advantage of this new model? MCAI OC/LA hopes to help you sort out the wheat from the chaff, as we prepare to traverse this fluctuating electrical storm brewing on the horizon. It's probably going to be a bit bumpy here and there, but we hope that, with your input and engagement, we'll all be able to stay on the leading edge of the torrents, and not get drenched like those who can't discern the meaning of those distant clouds.

As always, I'd love your input and ideas on how we can evolve this organization to make the greatest positive impact on your bottom line. I look forward to hearing from you!

--Bill Ennis

Bill Ennis is the president of the Media Communications Association International's Orange County/LA Chapter. On the side, he's an award-winning writer, producer and director of compelling content through his company, Media Magic. He can be reached at 949-713-9696 or at This email address is being protected from spambots. You need JavaScript enabled to view it..