Premiums Work!

Everyone likes free stuff. Not long ago I got a nice shoulder tote from the OC Great Park. It was filled with literature about renting their facilities. At DV Expo I got a personal size bottle of hand sanitizer with attached key ring from UsedAV.com! Of course their logo was all over it.

Read more ...

How To Write a Press Release, Part 1

Press releases mean free publicity which can mean increased business. But, to be effective they must be published! That's one of the many benefits of MCAI—the ability to publish press releases on both the chapter and national websites. Here, sales and marketing expert, Geoffrey James offers 5 Rules to make your press release work as a sales tool.

Read more ...

Choosing the Company Spokesperson Part 8

Your Spokesperson Doesn’t Have To Be Perfect

As I’ve mentioned already, your spokesperson does not have to be perfect—even if they are the Big Boss. Don’t ignore their personality or obvious physical traits. Here’s some examples of less-than-perfect bosses who were perfect spokespeople.

Read more ...

Value Of A Writer

What do writers do? They bring to life ideas, concepts, characters and emotions. How do they do it? To learn practical tips, techniques and more join us for our October meeting. That's when successful screenwriter and founder of the OC ScreenWriters Association, Mark Sevi, brings his creative cohort to MCAI.

Read more ...

What's This Networking Thing?

By Mark Alexander

In our recent MCA-I chapter survey of media professionals we asked you what the most important benefits you hoped to get through your association with this organization were.  It shouldn’t be too surprising that the vast majority—86%— said networking. But what is this networking thing anyway?

Read more ...

How To Write A Good Story

Whether your intention is to sell, educate or entertain, a good story is an important factor in accomplishing your media goals. Freelance writer, Adam Mezei, offers advice on some basic elements in the following article.

Read more ...

Soundproof Your Home Studio

When VO Artist, Anne Ganguzza, moved to Orange County two years ago she had to adapt her home for audio recording. That led to building a professional sound booth from scratch. Nothing fancy, but great acoustics. Here’s how you can do it too.

Read more ...

MCAI's First 3 'Marketing Minutes'

 Back in May, as part of our mission to ‘Help Each Other In Business,’ MCAI members created the MCAI Marketing Minute, adding it to our monthly meeting. Here are the first three. (There will be more) Enjoy these simple but valuable tips...and let us know if you've got a 'Marketing Minute' to share!

Read more ...

Choosing the Company Spokesperson Part 7

Calling On The Top Gun

We’ve been discussing the use of a corporate employee as the company spokesperson for marketing, advertising and corporate communications. These final installments are about using the boss, the capo di tutti capi, the TOP GUN.

Read more ...

So You Wanna Be A Filmmaker? Part Deux

By Ron Dawson

A couple of months ago, in part 1 of this story, I talked about how an aspiring filmmaker can be both financially and artistically fulfilled pursuing a career as a wedding and event filmmaker. Today I’d like to explore two options you can take in that direction.

Read more ...

Choosing the Company Spokesperson Part 6

Using a Group of Employees as Your Spokesperson:

Sometimes your best corporate ‘spokesperson’ is not one but a group of people. The impact of having a number of people deliver the same message can bring great credibility to the message. It can work a number of ways.

Read more ...

20 Essential SEO Tips for Small Business

By Nick Longo

Matt Cutts, Google’s most visible search engine optimization guru, has said there are more than 200 variables in the Google algorithm. Don’t expect to find an explanation of all 200 here — because I don’t know them. (That’s why Google is full of Ph.Ds.) But I have helped a number of Websites get to the No. 1 search result. How? By following simple rules.

Read more ...

A Self-Publishing Tip

I really got a lot out of MCAI's MediaProCamp. I also enjoyed leading the roundtable discussion on self-publishing my book. It seems we all have a book in us waiting to get out! Since there was so much interest in this I wanted to follow up with this tip...

Read more ...

Stay Client-Focused!

In response to MCAi's recent survey of media professionals about what kinds of things will help their business, here is an interesting article that gives a clear example of why and how to keep your sales and marketing efforts client focused!

Read more ...

New Media Is Important

How important is the new media to you? To your business? Are you harnessing its potential for your benefit? There is a great article from our friend, Gary Lycan, which you need to read.

Read more ...

Choosing the Company Spokesperson Part 5

The Boss Is Not Always Right

Previously I discussed When, Why and How to use an employee as an on-camera spokesperson as well as some of the natural qualities they would ideally possess. Now let's talk about who. You may be surprised to hear that the right person within your organization to be your spokesperson is not always the boss...

Read more ...

Personal Branding Advice

For many media professionals and content creators marketing our business comes down to marketing ourselves. It's difficult to think of yourself as a product but that's what Personal Branding is about. We found two interesting articles with some really good advice about branding yourself.

Read more ...

Network Without Looking Desperate: 5 Rules

MCAI meetings are great places to make new business connections. But Networking with people you don't know (yet) can be intimidating. Few of us are naturals at it. Because it can be so important to your business, there's lots written on the subject. We found these 5 rules... 

Read more ...

An Author's Journey

Most of us in the media are passionate about what we do. We can be equally passionate about our hobbies and pastimes. When the two intersect it becomes a story that just has to be told. Southern California broadcaster, now first-time author, Manny Pacheco, shares his story...

Read more ...

Choosing A Company Spokesperson Part 4

Spokesperson Qualities And Skills

What are some of the qualities you need to look for in an employee before making them the company's on-camera spokesperson? What skills do they need to do the job? Which must come naturally and which can be learned? Here are some pointers...

Read more ...

Find Your END Client!

I once experienced a situation that showed me the importance of dealing directly with the end client--the person making final decisions on a project. I had composed an original composition for a 30 second television commercial promoting "the Yellow Pages" directory...

Read more ...

Getting the Best Performance From Your VO Talent - Part 2

In Part One we talked about getting the best possible delivery from your professional VO talent. In Part Two we'll share some tips and tricks on working with nonprofessionals. Many of the points used with pros still apply. As a director your job will require skills like good communication, leadership and diplomacy.

Read more ...

How To Make $$ With Web Video

Meet three guys who not only make money from video on the web, they're willing to tell you exactly how to do it! Marcelo Lewin, the New Media Dude, and The Brothers Winn are money-making new media moguls with different approaches to content but a few similarities in monetizing their web efforts.

Read more ...

Getting the Best Performance From Your VO Talent - Part 1

Whether you work with nonprofessional corporate executives who want to share a company's message or a seasoned voice talent you want to get the best possible performance you can for your client. I'm going to share with you some tips and tricks that I've picked up while sitting alongside some great directors over the past 30 years.

Read more ...

Best of NAB April 21

Whether or not you attend the 2010 NAB Conference in Las Vegas, you need to join us for our monthly meeting a week later, on April 21. It will be an interactive evening reviewing the best elements of our industry's largest professional confab. Since NAB is as much about content as it is about equipment you can't afford to miss this MCAI Meeting no matter what your business.

Read more ...

Choosing a Company Spokesperson Part 3

The Negative Approach and Humor

As I mentioned in the previous installment, audiences find it difficult to separate the message from the messenger. Most of the time, you want viewers to relate positively not negatively to the messenger. However, with the use of humor you can make your point with a negative approach as well.

Read more ...

Gottta Be Flexible!

As Bob Dylan once wrote, "The Times They Are A-Changin'." For the first 20 years of my career as an independent writer, producer & director, those words had little meaning in my particular field. The industry had some basic standards; and, though there were choices when it came to shooting and editing, everything fit pretty neatly within some very strict industry parameters. Not so anymore!

Read more ...

Choosing a Company Spokesperson Pt 2

Presentation is Important

If you're going to use an employee as your on-camera spokesperson, they are by definition non-professionals. How they are presented will have great bearing on their effectiveness. Whether it's a high level executive or someone lower on the ladder, it's about how viewers will perceive them. And how they are received as an individual either helps or hurts your message. Here's some tips...

Read more ...

Best of NAB 2010

Even if you get to NAB this year you know you can't possibly see it all! So, MCAI members have agreed to share the duty of finding and reporting the newest and best of this year's NAB convention. You can join in our collective review by sharing your opinions and personal favorites at our April meeting!

Read more ...

VO Script Formatting Tips By Travis

As with most aspects of media production, when it comes to recording a voiceover, time is money. Here are some ways to save time by making it easy for your talent. Not only will these tips help save you money, they will allow your talent to give a more effective read.

Read more ...