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Cloud Funding: Thoroughly Modern Money

Producer and MCAI member, Art Kirsch, is raising finishing money for a documentary, The Brick People, at Kickstarter.com that gives him a month, until April 5, 2011 to meet his goal. Besides learning how you can help, Art explains this unique method, known as “Crowdfunding.” We'll be following his progress so check out the MCAI Blast every month for the latest.

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Dreams Really Do Come True

True-Story and Interview

Meet new MCA-I member, Marla Stone, an actress living her dream. But it wasn't always that way.  Marla was an actress all throughout her entire childhood. She was in every play in Elementary, Junior High and High School. Marla took all 21 units of Theater Arts required for a BA in her first year of college.

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11 Easy Ways to Create Great Content

Is your blog a blob? Does your website get traffic? Does Google even know you exist? It’s all about content—fresh content. Constantly fresh content. Talk about pressure! For those of us who find the challenge of creating content overwhelming, Ann Handley, marketing guru and content queen, offers great tips:

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Brian's Voice: WALLA

WALLA...That’s not a new Australian greeting nor am I going to say it twice and call it a city in Washington state. It is however, one part of another area of voice over called either Automated Dialogue Replacement or Additional Dialogue Replacement, nobody seems to know which one it is so everyone just calls it ADR or looping for short.

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Three Big Lies About Networking

One of the great advantages of MCAI Membership is networking with top professionals in a friendly helpful atmosphere. In this article Ivan Misner, dubbed the “Father of Modern Networking” by CNN, and a New York Times bestselling author, helps you over the hurdles of making new business contacts of total strangers.

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My Most Memorable Business Gift

At the January ’11 meeting of the LA/OC Chapter, MCAI member Tim Keenan offered a “Marketing Minute.”  Instituted only last year, the purpose  of the short feature is to share ideas that help media professionals market our business—whether freelancer or company. Tim brought an item he called his most memorable business gift

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When Times Get Tough, Focus on Value

It is when the economy is most difficult that consumers take stock of their spending habits and cut back on everything but the most essential purchases. Should organizations follow suit and match consumer cutbacks with their own? Not necessarily. That’s the time to re-focus on the value proposition.

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Premiums Work!

Everyone likes free stuff. Not long ago I got a nice shoulder tote from the OC Great Park. It was filled with literature about renting their facilities. At DV Expo I got a personal size bottle of hand sanitizer with attached key ring from UsedAV.com! Of course their logo was all over it.

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How To Write a Press Release, Part 1

Press releases mean free publicity which can mean increased business. But, to be effective they must be published! That's one of the many benefits of MCAI—the ability to publish press releases on both the chapter and national websites. Here, sales and marketing expert, Geoffrey James offers 5 Rules to make your press release work as a sales tool.

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Choosing the Company Spokesperson Part 8

Your Spokesperson Doesn’t Have To Be Perfect

As I’ve mentioned already, your spokesperson does not have to be perfect—even if they are the Big Boss. Don’t ignore their personality or obvious physical traits. Here’s some examples of less-than-perfect bosses who were perfect spokespeople.

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Value Of A Writer

What do writers do? They bring to life ideas, concepts, characters and emotions. How do they do it? To learn practical tips, techniques and more join us for our October meeting. That's when successful screenwriter and founder of the OC ScreenWriters Association, Mark Sevi, brings his creative cohort to MCAI.

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What's This Networking Thing?

By Mark Alexander

In our recent MCA-I chapter survey of media professionals we asked you what the most important benefits you hoped to get through your association with this organization were.  It shouldn’t be too surprising that the vast majority—86%— said networking. But what is this networking thing anyway?

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How To Write A Good Story

Whether your intention is to sell, educate or entertain, a good story is an important factor in accomplishing your media goals. Freelance writer, Adam Mezei, offers advice on some basic elements in the following article.

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Soundproof Your Home Studio

When VO Artist, Anne Ganguzza, moved to Orange County two years ago she had to adapt her home for audio recording. That led to building a professional sound booth from scratch. Nothing fancy, but great acoustics. Here’s how you can do it too.

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MCAI's First 3 'Marketing Minutes'

 Back in May, as part of our mission to ‘Help Each Other In Business,’ MCAI members created the MCAI Marketing Minute, adding it to our monthly meeting. Here are the first three. (There will be more) Enjoy these simple but valuable tips...and let us know if you've got a 'Marketing Minute' to share!

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Choosing the Company Spokesperson Part 7

Calling On The Top Gun

We’ve been discussing the use of a corporate employee as the company spokesperson for marketing, advertising and corporate communications. These final installments are about using the boss, the capo di tutti capi, the TOP GUN.

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So You Wanna Be A Filmmaker? Part Deux

By Ron Dawson

A couple of months ago, in part 1 of this story, I talked about how an aspiring filmmaker can be both financially and artistically fulfilled pursuing a career as a wedding and event filmmaker. Today I’d like to explore two options you can take in that direction.

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Choosing the Company Spokesperson Part 6

Using a Group of Employees as Your Spokesperson:

Sometimes your best corporate ‘spokesperson’ is not one but a group of people. The impact of having a number of people deliver the same message can bring great credibility to the message. It can work a number of ways.

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20 Essential SEO Tips for Small Business

By Nick Longo

Matt Cutts, Google’s most visible search engine optimization guru, has said there are more than 200 variables in the Google algorithm. Don’t expect to find an explanation of all 200 here — because I don’t know them. (That’s why Google is full of Ph.Ds.) But I have helped a number of Websites get to the No. 1 search result. How? By following simple rules.

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A Self-Publishing Tip

I really got a lot out of MCAI's MediaProCamp. I also enjoyed leading the roundtable discussion on self-publishing my book. It seems we all have a book in us waiting to get out! Since there was so much interest in this I wanted to follow up with this tip...

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Stay Client-Focused!

In response to MCAi's recent survey of media professionals about what kinds of things will help their business, here is an interesting article that gives a clear example of why and how to keep your sales and marketing efforts client focused!

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New Media Is Important

How important is the new media to you? To your business? Are you harnessing its potential for your benefit? There is a great article from our friend, Gary Lycan, which you need to read.

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Choosing the Company Spokesperson Part 5

The Boss Is Not Always Right

Previously I discussed When, Why and How to use an employee as an on-camera spokesperson as well as some of the natural qualities they would ideally possess. Now let's talk about who. You may be surprised to hear that the right person within your organization to be your spokesperson is not always the boss...

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Personal Branding Advice

For many media professionals and content creators marketing our business comes down to marketing ourselves. It's difficult to think of yourself as a product but that's what Personal Branding is about. We found two interesting articles with some really good advice about branding yourself.

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Network Without Looking Desperate: 5 Rules

MCAI meetings are great places to make new business connections. But Networking with people you don't know (yet) can be intimidating. Few of us are naturals at it. Because it can be so important to your business, there's lots written on the subject. We found these 5 rules... 

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An Author's Journey

Most of us in the media are passionate about what we do. We can be equally passionate about our hobbies and pastimes. When the two intersect it becomes a story that just has to be told. Southern California broadcaster, now first-time author, Manny Pacheco, shares his story...

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Choosing A Company Spokesperson Part 4

Spokesperson Qualities And Skills

What are some of the qualities you need to look for in an employee before making them the company's on-camera spokesperson? What skills do they need to do the job? Which must come naturally and which can be learned? Here are some pointers...

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Find Your END Client!

I once experienced a situation that showed me the importance of dealing directly with the end client--the person making final decisions on a project. I had composed an original composition for a 30 second television commercial promoting "the Yellow Pages" directory...

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Getting the Best Performance From Your VO Talent - Part 2

In Part One we talked about getting the best possible delivery from your professional VO talent. In Part Two we'll share some tips and tricks on working with nonprofessionals. Many of the points used with pros still apply. As a director your job will require skills like good communication, leadership and diplomacy.

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