How important is the new media to you? To your business? Are you harnessing its potential for your benefit? There is a great article from our friend, Gary Lycan, which you need to read.Gary's the freelance writer & TV Producer, who is also the OC Register's weekly Radio Reporter. Maybe you met him at MCAI's MediaProCamp. While his weekly column is slugged 'radio,' you'll find it covers other local media news as well. Not long ago Lycan reported some excellent examples of how media pros are adapting one of the oldest mediums, radio, to the internet--and how they're using it to grow, not merely survive, in a digital environment!
Make sure you read his report on NPR CEO Vivian Schiller's talk at a recent conference in Rancho Palos Verdes. As always, Gary's column is a mix of professional media news and insight. Read Gary's column about this (June 3 edition) at OC Register on line:
Click on this link to read Gary's column: http://www.ocregister.com/entertainment/radio-251729-digital-schiller.html