A Communication professional, Frank Holguin, has been in the industry since 1980. "I joined MCA-I because of the quality of the professionals it attracts," he said. "And because more and more of my work is centered in and around the Orange County market, networking with these pro’s is important to me. " Since 2002, Frank Holguin and Associates, A Communications & Entertainment Company, has operated from both the Orange County and Palm Springs areas serving a wide variety of clients: corporations, foundations, nonprofits, the outdoors/sporting industry, individual businesses and entertainment talent. Frank and his team help get client's information and message points to their specifically targeted media outlets and audiences.
Frank's broad communications background has made him sought-out by clients. Having done everything from radio DJ and VO announcer to producing live events to film/video/digital production, advertising and marketing director.
Frank Holguin views communications from three perspectives: the agency, the client and as an independent observer. Because of this, he understands the dynamics of the client-agency-vendor partnership and how to make it work. Which, along with an extensive editorial/broadcast, online and internet database developed over many years makes Frank and his team a valuable resource for any business. His extensive media contacts cover local, regional, national and international for all print media, television/radio news and talk shows, wire syndicates, reporters, online journalists and industry specific news centers.
In addition, Frank has managed, directed and/or produced communications in a variety of media that include public relations, advertising, live shows and special events, television shows, trade shows, print/collateral and direct mail campaigns. This broad experience in media allows him to evaluate the strengths and weaknesses of each element in making recommendations. Because he has no vested interest in any single media Frank always recommends what is best for the client.
Outgoing OC/LA chapter president, Brian Page, welcomed Frank Holguin's membership. "Frank knows tons of people all over Southern California and is a get-it-done kinda guy. He's already added great ideas to our organization and I know he'll benefit, as all of us do, from his MCA-I membership as well."