by Clare Rabe-DeBoever
MCA-I International Membership Director
I am the founder of Gold Standard Productions. To my corporate clients I'm a producer/director. To my MCA-I clients who are producers themselves, I'm a DP that shoots with their needs in mind. I also edit on a Media 100 NLE and do a lot of AfterEffects work. I write scripts, produce corporate meetings & events, & author DVDs. It's all fun in one way or another. About the only area I don't get into doing is VO work and composing music, although I have been known to cross those boundaries in a pinch. And if that's not enough, I'm also the chief corporate pilot.
Lately I've been using the title of "Technical Jester": I do the work, but make it fun (otherwise.... it's all work)! One thing I've come to realize is that people like to work... with people they like. It's important to make a project a fun and enjoyable experience for the clients... to encourage them to come back.
CRD: How long have you been doing this?
CRD: What type of work do you do? Describe the range of projects.
As a DP/Camera Op, I find that I shoot a lot of "talking heads"; each one is a unique experience with different challenges.
I can also go high and go deep. I own and operate a Jimmy Jib, as well as an underwater video package. The DP section of my website has some great clips that feature these areas.
I've also produced over 100 broadcast commercials... mostly local automotive dealerships. The ad agency I work with sends me the script, I get the VO and music via the web from my VO talent, I cut together the spot using original and/or factory footage, and then post the spot on my ftp site for review. If everything's approved, I'll print Beta masters and ship them directly to the broadcast stations; the client never comes to my office, and I never have to go to their office... it's great!
CRD: Do you have a project that you worked on recently that youre particularly proud of?
I also like producing on-site video "highlights" or candid shows for corporate events. There's an amazing adrenaline rush when putting these shows together, but at the end it's great to give an audience a fun, high-energy piece on a short turnaround. (And you know the deadline's not going to drag on and on!).
CRD: Does some of your revenue come from your MCA-I contacts or referrals?
You bet! Because it's seldom that a producer can send a crew across
the country to shoot interviews or locations, I've become a resource
for many folks that need a crew here in the Southwest. Most of the gigs
we get are for the local Southern California area, but since many of my
contacts know that I'm a pilot, my service area easily covers Northern
CRD: Do you use MCA-I as a resource?
GS: Our local
CRD: How has MCA-I helped your career?
There are three legs like a tripod, if you will that are the
foundation of this organization: professional development, networking,
- Professional development helps me stay current with emerging trends and technology; many times, I'll learn about these things at a chapter meeting or at our annual conference, MCA-I ProTrack. This was my first draw to the organization.
- Networking is the activity of getting to know people; your resources as well as possible clients. When I first joined, networking was not very important to me; now I consider it essential.
- Recognition is always a good thing. For clients current and future, it helps to have some 3rd party validation. I recently received an MCA-I Media Awards Golden Reel Award in the Training category for a project I did for Black & Decker. The client was thrilled with the news of the award and they gave it some press in their company newsletter. It goes a long way in strengthening the client/vendor bond.
CRD: When and why did you join MCA-I?
GS: 1980. I
found myself among people that spoke the same language I did! People
that had answers to problems I had, or at least if they had the same
problems I had, I could commiserate with them.
When I was a new member, I didn't get particularly active until another colleague invited me to sit on a preliminary judging panel for the video festival. I met some great folks and got to see some great productions.
CRD: Why did you become a Lifetime Member? (Lifetime members were recognized with Purple Hawaiian Lei's at MCA-I ProTrack '06)
the Lifetime membership category was first offered in 1996, I rolled my
eyes, thinking that it was just for people that wanted to buy some
status in the organization. A few months later when it came time for me
to renew, I found myself thinking that every year when it's time to
send in my dues "there's never been a question of whether or not I
would renew...of course I plan on renewing!" I looked again at the
Lifetime info and then the economics struck me - it's a great value!
Buying a Lifetime was like getting a Costco-sized supply of
membership it's more than you would buy for now, but in the long run,
you're going to save money.
CRD: Are you active with your chapter?
There is a culture within the organization that receives its share of smirks from some...winks and nods from others; I'm talking about the Party SIG! While its name may conjure up visions of revelers gyrating to the pulsing beats of some club or disco, at the core of the Party SIG is one of the organizations fundamental purposes networking.
As I mentioned before, people like to work with people they like. Networking in a fun social setting has proven to me to be a great venue to get to know people...the first step along the road to a productive business relationship. As the Party SIG Evangelist, I believe I have found my raison d'etre with this group, so I make it my mission to find a good place to come together and make it happen. And if you want to know more about Whirrly, I'll share that with you over a margarita some time.
Would you like us to shine the spotlight on you or your business? Just email Clare for more information, and if youre reading this and not an MCA-International member...why not join in on all the fun?