OC Media Industry Survey Is Here

If you're on our mailing list, you've probably received a link to the OC Media Industry Survey. If you haven't taken this three minute survey yet, what are you waiting for? Besides helping to create a profile of the industry's current status in OC, you may win a gift certificate to a great restaurant.

With the information we gather about our OC media industry, we can attract business and encourage growth as well as leverage our standing within the broader industry and with government. It's no secret that the media industry in OC is fractionalized and scattered. It's also extremely diverse. Our industry includes film, video, audio, internet, print as well as advertising, electronic games, related manufacturing and more. Does anyone have a handle on how big it really is or how many professionals are working here? How large are the media businesses? That's some of what we hope to document. But we need your participation and that of all your professional associates to make it happen.

It's important that we get a wide response to accurately assess the strength of our industry. Whether you are a freelancer, a one-person enterprise, an employee or a business owner with a staff, you should be part of this survey. So, no matter what your role in the industry we need to hear from you!

To insure your privacy, we're using the highly respected Survey Monkey, the gold standard for secure online information gathering to administrate the survey. NO one will have access to the identity of those who participate--only the data collected. Some of the conclusions collated from the data will be available to the press, agencies and organizations that can positively influence the OC media industry's growth.

Our second effort is even simpler. On the front page of the MCAI-OC website we'll be posting a short poll to take the pulse of our OC media industry. It won't be as scientific as the online survey but it will give us all an instant feel for what's happening. The MCAI Monthly Poll is fast and feedback is instant.

In both cases, The 2010 OC Media Industry Survey and the monthly MCAI Monthly Poll, your input and your influence in getting all your fellow media professionals to participate can make a huge difference in establishing the overall health of our media business economy in OC.

Finally, as a small incentive, MCAI is putting up a number of gift cards to upscale OC restaurants. Everyone who takes the survey will be entered into a blind, random drawing and be eligible to win one.

Tell your friends to join us so we can all work together to establish--and then build on--the strength of the OC Media Industry!

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