Network Without Looking Desperate: 5 Rules

MCAI meetings are great places to make new business connections. But Networking with people you don't know (yet) can be intimidating. Few of us are naturals at it. Because it can be so important to your business, there's lots written on the subject. We found these 5 rules... 

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An Author's Journey

Most of us in the media are passionate about what we do. We can be equally passionate about our hobbies and pastimes. When the two intersect it becomes a story that just has to be told. Southern California broadcaster, now first-time author, Manny Pacheco, shares his story...

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Choosing A Company Spokesperson Part 4

Spokesperson Qualities And Skills

What are some of the qualities you need to look for in an employee before making them the company's on-camera spokesperson? What skills do they need to do the job? Which must come naturally and which can be learned? Here are some pointers...

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Find Your END Client!

I once experienced a situation that showed me the importance of dealing directly with the end client--the person making final decisions on a project. I had composed an original composition for a 30 second television commercial promoting "the Yellow Pages" directory...

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Getting the Best Performance From Your VO Talent - Part 2

In Part One we talked about getting the best possible delivery from your professional VO talent. In Part Two we'll share some tips and tricks on working with nonprofessionals. Many of the points used with pros still apply. As a director your job will require skills like good communication, leadership and diplomacy.

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How To Make $$ With Web Video

Meet three guys who not only make money from video on the web, they're willing to tell you exactly how to do it! Marcelo Lewin, the New Media Dude, and The Brothers Winn are money-making new media moguls with different approaches to content but a few similarities in monetizing their web efforts.

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Getting the Best Performance From Your VO Talent - Part 1

Whether you work with nonprofessional corporate executives who want to share a company's message or a seasoned voice talent you want to get the best possible performance you can for your client. I'm going to share with you some tips and tricks that I've picked up while sitting alongside some great directors over the past 30 years.

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Best of NAB April 21

Whether or not you attend the 2010 NAB Conference in Las Vegas, you need to join us for our monthly meeting a week later, on April 21. It will be an interactive evening reviewing the best elements of our industry's largest professional confab. Since NAB is as much about content as it is about equipment you can't afford to miss this MCAI Meeting no matter what your business.

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Choosing a Company Spokesperson Part 3

The Negative Approach and Humor

As I mentioned in the previous installment, audiences find it difficult to separate the message from the messenger. Most of the time, you want viewers to relate positively not negatively to the messenger. However, with the use of humor you can make your point with a negative approach as well.

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Gottta Be Flexible!

As Bob Dylan once wrote, "The Times They Are A-Changin'." For the first 20 years of my career as an independent writer, producer & director, those words had little meaning in my particular field. The industry had some basic standards; and, though there were choices when it came to shooting and editing, everything fit pretty neatly within some very strict industry parameters. Not so anymore!

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Choosing a Company Spokesperson Pt 2

Presentation is Important

If you're going to use an employee as your on-camera spokesperson, they are by definition non-professionals. How they are presented will have great bearing on their effectiveness. Whether it's a high level executive or someone lower on the ladder, it's about how viewers will perceive them. And how they are received as an individual either helps or hurts your message. Here's some tips...

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Best of NAB 2010

Even if you get to NAB this year you know you can't possibly see it all! So, MCAI members have agreed to share the duty of finding and reporting the newest and best of this year's NAB convention. You can join in our collective review by sharing your opinions and personal favorites at our April meeting!

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VO Script Formatting Tips By Travis

As with most aspects of media production, when it comes to recording a voiceover, time is money. Here are some ways to save time by making it easy for your talent. Not only will these tips help save you money, they will allow your talent to give a more effective read.

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Create Web Buzz With Press Releases

If you want to generate some buzz quickly and at the same time provide "SEO food" to attract customers and the media to your website, you should be writing press releases at least once a week. It's not as hard as you may think. Here's some tips.

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The Tongue, All Tied Up

Voice teachers and speech specialists have differing theories about why we have tongue tension. Some relate tension to emotional issues, or to a habitual tongue position that causes stiffening. You don't have to be an actor, singer or professional speaker to suffer from this. Fortunately, there are some solutions.

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Planting Time Is Here

By Bill Ennis

Well, we made it through 2009 (or, at least most of us did). I seem to be surrounded today by what appears to be human voices expelling a massive, communal sigh of relief. There also appears to be a limited, albeit tangible, sense of optimism about 2010. Personally, I managed to get through the year relatively unscathed, though in a rather unusual way.

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Choosing a Company Spokesperson

Why, When and Why NOT: Using an on-camera spokesperson--a human being--has some distinct advantages in business videos and commercials. The effect on viewers is very different than an unidentified VO (Voice Over). Not necessarily better, but different. Who should be your spokesperson? Here's a few tips about using a company employee as a corporate spokesperson.

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Go Green--In Production!

The San Diego Chapter of MCAI will show you how to make your productions environmentally friendly on November 18th. Going green doesn't have to be expensive or complicated. There are small steps anyone can take to lessen their footprint and move towards more sustainable practices.

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Emmett Kesel Retires—AGAIN!

As our chapter Treasurer for 19 years, Emmett Kesel has seen a lot of changes in our industry, our organization and his life! In many ways his career path has followed the video business in Orange County. It has been a fun ride for a guy who just loved making moving pictures and telling stories.

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HISPANICS: Are they here, yet?

No matter what your daily routine is, they are present; their invisible presence can be "seen," felt, or used. But you don't know much about them because they have been--for decades--underserved by the media. Yes, I'm talking about Hispanics. And, No, I'm not a Pro-Affirmative Action freak

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