Cloud Funding: Thoroughly Modern Money

Producer and MCAI member, Art Kirsch, is raising finishing money for a documentary, The Brick People, at Kickstarter.com that gives him a month, until April 5, 2011 to meet his goal. Besides learning how you can help, Art explains this unique method, known as “Crowdfunding.” We'll be following his progress so check out the MCAI Blast every month for the latest.

By Art Kirsch

My son Mike, two other partners, and I are using an online fundraising tool, KICKSTARTER.com to fund the completion of a documentary short, The Brick People, that is nearing completion and thus needs licensed photos, footage, a sound track, and professional sound and color post services before we submit it to film festivals.  Check out our posting at http://kck.st/hON5lu which went up Sunday, March 6, 2011. As of this writing, less than 24 hours later, we have already received donations of $1,555, about a third of our initial goal. Donate something if you’d like but, even if you’re not interested in my project, I will be reporting back on our experience once it is completed.  Needless to say we are enthusiastic so far.

Kickstarter was created to help people fund creative projects (film & video, art, theater, almost any discipline).  While there are a variety of techniques you can employ with kickstarter, we have chosen to raise a modest $5,555 in 30 days.  We either make or exceed that amount or lose the whole thing.  Donations are only finalized if we exceed our goal. There’s no charge to post your project and you only pay some fees if you are successful. Their fees are deducted from check they send you.  When you go to our page http://kck.st/hON5lu you can select the FAQ near the top right of the page and read about it in more detail.

I know people who have used it and raised over $100,000 without giving up points!  I know others who failed.  I will provide updates in about a month to let you know how we did and share any things that you might want to avoid.  In the meantime, if you can’t wait to start your project on kickstarter,  contact me and I’ll share what I know to date.  Happy fundraising!

Art Kirsch,
Producer, Cat Herder (949) 583-0123
Publisher - OCShowbiz Magazine http://www.OCShowbiz.com

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