If you want to generate some buzz quickly and at the same time provide "SEO food" to attract customers and the media to your website, you should be writing press releases at least once a week. It's not as hard as you may think. Here's some tips.
The key is to make sure you have a story to write about. You can pretty much turn any news item into a big story that can be sold as a press release. Let's take as an example, the Nuke webinar we produced for one of our clients. We managed to get 8 sponsors, 1000 registered attendees and over $12,000 in prize giveaways. That's a story. A big story.
It's important for a press release to have a good title that will attract readers and entice them to click on the title link. Also, just as important, is to use proper keywords in your body of the press release because all those keywords is what will (hopefully) match your press release against the searches the media and users perform. The third (and probably most important part) is to have links coming back to your site from your press release. This is where the power of SEO comes into play with press releases. Having incoming relevant links from many sites (which press releases are distributed through) is very important to bring up your PR (Google Page Rank) score.
The typical press release will have a good title, a couple of paragraphs explaining the story. You should also have some quotes from someone in your company, a partner company, etc. At the end of the press release, you should write a short paragraph about your company with some links on how to get more information.
Keep in mind that writing a good press release takes talent and time. You should research your topic well before you put out a press release because the information will go out to potentially thousands of people.
Submitting your press release is pretty simple (but very time consuming). Every distribution publisher wants the press release in a different format, with different lengths for the title, the short description, the body, the links in the press release, etc. Be prepared to spend at least 20 to 30 minutes per press release that you want to submit to multiple sites.
The price for press release submission range from free to over $250 per press release (some times even higher then that), depending on the service you use, the number of sites you want to distribute your press release to and if you want to distribute your press release directly to journalists.
There are, however, some free sites (which we use extensively as well) that provide good value. There are some negatives, though, to using free press sites including (this varies depending on the PR publisher you use):
- Google ads are added to your press release.
- There is a limit to the number of press releases you can put out in a week.
- The number of links you add to a press release is limited.
- The distribution is limited to a certain region or industry type.
I highly recommend that, if you can afford it, hire a company such as ours--The Center For New Media Studies--to help you create and distribute your press releases for you. The money you think you are saving by doing it yourself, you will be spending in time writing, editing, creating accounts in multiple press release sites, submitting and tracking.
If you insist on doing it yourself, below is a list of some sites that you submit your press releases through:
- Digital Media Online Newswire https://secure.digitalmediaonlineinc.com/
- i-Newswire http://www.i-newswire.com/
- PR Web http://www.PRWeb.com/
- PR Log http://www.prlog.org/
- PR Mac http://www.PRMac.com/
- Free Press Release http://www.free-press-release.com/
There is also a great website, called Press Grader, http://pressrelease.grader.com/ that will 'grade' your press release as to how good it is and how well it will perform.
Regardless of whether you have someone create press releases for you or you do it yourself, the fact is, you should be sending out press releases about your company, products and services as often as possible.
That's it for this week. When you get a chance, check out our site for the latest new media related webinars and services.
And remember, New Media is the future, so start using it today before it becomes just media!
"New Media Dude"
This article was originally published as part of The Center For New Media Studies website. It is copied with permission of the author. Created and founded by Marcelo Lewin, the visionary founder behind Pixel Heads Network; Center For New Media Studies strives to provide the best in new media education, including live webinars taught by industry professionals; e-services to help you implement your New Media strategy and podcast shows, through CNMS TV, to educate you, entertain you and inform you, all about New Media. Our webinars are taught by industry professionals and are geared towards new media consumers and new media creators. We also offer other resources including blog articles, white papers, polls and e-books. Visit us regularly.